Privacy Policy
1. Introduction
Lawn Monster respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit our website, purchase products, create an account or subscribe to our seasonal lawn care service.
Lawn Monster is a trading name of Agri-Gem Limited, registered in England and Wales under company number 08257545.
Data controller: Agri-Gem Limited
Registered office: 1–3 Jarman Way, Orchard Road, Royston, Hertfordshire, SG8 5HW, United Kingdom
Website: www.lawnmonster.co.uk
Email: customerservices@lawnmonster.co.uk
We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information we collect
We may collect the following categories of personal information.
2.1 Personal and contact information
- Full name
- Email address
- Telephone number
- Billing and delivery addresses
- Account login details and securely stored password credentials
- Customer service correspondence
2.2 Account and subscription information
When you create an account or subscribe to Lawn Monster, we collect information including:
- Your customer account and subscription references
- Subscription status and seasonal pack selections
- Lawn measurements and selected treatment areas
- Property names and addresses associated with your lawn areas
- Subscription prices, billing dates and payment history
- Order history, cancellations, refunds and account changes
2.3 Lawn mapping information
Our website allows customers to measure lawn areas using satellite imagery and interactive mapping tools.
We may collect and store:
- Property addresses or locations entered by customers
- Coordinates and boundaries of lawn areas drawn on maps
- Measurements of individual lawn sections
- Combined lawn area measurements
- Changes to saved lawn measurements
This information enables us to recommend suitable product quantities, calculate subscription prices and manage seasonal deliveries.
We do not require access to your device's precise GPS location to measure your lawn where you choose to enter an address manually.
If you use a location-based feature, we will request any necessary device permissions.
2.4 Payment information
Payments are processed by authorised payment service providers, including Stripe for recurring subscriptions.
We may receive and store payment-related information such as:
- Payment transaction references
- Payment method type and limited card details, such as the last four digits
- Payment status and billing history
- Refund and failed-payment information
- Payment provider customer and subscription identifiers
We do not store complete payment card numbers or card security codes in our customer database.
2.5 Technical and website usage information
When you visit our website, we may collect:
- IP address
- Browser and device information
- Operating system
- Pages visited and navigation activity
- Referring websites
- Approximate geographic location derived from technical information
- Cookie identifiers and consent preferences
- Website performance and diagnostic information
Information collected through non-essential cookies and similar technologies is subject to the consent requirements described in our Cookie Policy.
2.6 Marketing information
We may collect information about:
- Newsletter subscriptions
- Marketing preferences and consent
- Promotional emails sent to you
- Interactions with our marketing communications
- Product and subscription interests
3. How we use your personal information
We use personal information for the following purposes and lawful bases.
| Purpose | Lawful basis |
|---|---|
| Creating and managing customer accounts | Performance of a contract |
| Processing orders and arranging deliveries | Performance of a contract |
| Managing seasonal subscriptions | Performance of a contract |
| Calculating lawn measurements and pack sizes | Performance of a contract |
| Processing payments and refunds | Performance of a contract |
| Sending subscription renewal and payment notices | Performance of a contract |
| Maintaining tax and accounting records | Legal obligation |
| Preventing fraud and protecting website security | Legitimate interests or legal obligation, as applicable |
| Responding to customer enquiries and complaints | Contract or legitimate interests |
| Improving website functionality and customer experience | Legitimate interests, where applicable |
| Sending direct marketing | Consent or another lawful basis permitted by applicable marketing law |
| Using non-essential advertising and analytics technologies | Consent where required |
Where we rely on legitimate interests, those interests include protecting our business and customers, improving our services, resolving disputes and maintaining reliable operations. We consider your rights and interests before relying on this basis.
4. Seasonal subscription communications
When you subscribe to Lawn Monster, we will use your contact information to administer your subscription.
This includes sending:
- Subscription confirmations
- Seasonal order and delivery information
- Payment reminders at least 14 days before scheduled seasonal charges
- Payment receipts
- Failed-payment notifications
- Subscription price change notices
- Cancellation and refund confirmations
- Important product or safety information
These are service communications and are not dependent on your consent to receive marketing emails.
5. Marketing communications
We may send promotional communications about Lawn Monster products, seasonal offers, lawn care advice and related services where permitted by law.
We will obtain consent where required.
Where applicable law permits marketing to existing customers without separate consent, we will comply with the relevant conditions, including providing appropriate opportunities to opt out.
You can unsubscribe from marketing emails using the unsubscribe link included in our messages or by contacting customerservices@lawnmonster.co.uk.
Unsubscribing from marketing will not prevent essential communications concerning your account, orders or subscriptions.
We will not sell your personal information to third-party marketing companies.
6. Who we share information with
We may share personal information with trusted service providers where necessary to operate our business.
- Payment providers: including Stripe, for payment processing, subscription billing and fraud prevention.
- Delivery providers: for dispatching and delivering customer orders.
- Hosting and technology providers: for website hosting, databases, backups, security and technical support.
- Mapping providers: to provide satellite imagery, address searches and lawn measurement functionality.
- Email and communication providers: to send order confirmations, service notifications and permitted marketing messages.
- Analytics and advertising providers: where the relevant services are used and the necessary consent or other lawful basis applies.
- Professional advisers: including accountants, legal advisers and auditors.
- Public authorities: where disclosure is required by law.
We share only information reasonably necessary for the relevant purpose.
Where service providers act as our processors, we require appropriate contractual and security protections.
7. International data transfers
Some of our technology and service providers may process personal information outside the United Kingdom.
Where personal data is transferred internationally, we will ensure that an appropriate lawful transfer mechanism is in place.
This may include UK adequacy regulations, an applicable UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses, or another permitted safeguard.
You may contact us for further information about applicable international transfer safeguards.
8. How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, security and contractual requirements.
Our retention periods depend on the category of information and the purpose for which it is used.
| Information | Retention approach |
|---|---|
| Active account details | While the account remains active |
| Subscription records | While needed to administer the subscription and meet subsequent legal obligations |
| Order, invoice and financial records | Generally six years or longer where legally required |
| Saved lawn measurements | While needed for the customer account and associated subscriptions |
| Customer support correspondence | For the period reasonably necessary to resolve issues and maintain relevant records |
| Marketing preferences | Until changed or withdrawn, with limited suppression records retained where necessary |
| Security and technical logs | For a limited period based on operational and security requirements |
| Cookie consent records | For a proportionate period needed to demonstrate compliance |
When personal information is no longer required, we will delete, anonymise or securely archive it as appropriate.
You may request deletion of your account and associated personal data, subject to information we must retain for lawful purposes.
9. Automated calculations and recommendations
Lawn Monster uses automated calculations to determine lawn area, recommend suitable pack sizes and calculate subscription prices.
These calculations may use the measurements and subscription options you provide.
You can review and amend your measurements and selections before purchasing.
We do not intend these routine product recommendations to constitute solely automated decisions producing legal or similarly significant effects under UK GDPR Article 22.
If our use of automated decision-making changes, we will update this policy and provide any additional information required by law.
10. Your data protection rights
Subject to applicable legal conditions and exemptions, you may have the right to:
- Access personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information.
- Restrict certain processing activities.
- Object to processing based on legitimate interests.
- Object to direct marketing at any time.
- Receive certain information in a portable format.
- Withdraw consent where processing relies on consent.
- Challenge qualifying solely automated decisions.
Your right to object to direct marketing is unconditional. We will stop processing your personal data for direct marketing when you object.
To exercise your rights, contact customerservices@lawnmonster.co.uk.
We may need to verify your identity before fulfilling a request.
We will respond within the time limits required by applicable data protection legislation.
11. Cookies and tracking technologies
Our website uses cookies and similar technologies to operate essential website functions and, where enabled, support analytics, marketing and other features.
You can manage non-essential cookies through our cookie preference controls.
Further information is available in our Cookie Policy.
12. Data security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration or disclosure.
These may include encrypted connections, access controls, secure authentication, backups, monitoring and appropriate contractual safeguards with service providers.
No internet-based system can guarantee absolute security.
If we become aware of a personal data breach, we will assess it and make notifications to affected individuals or regulators where required by law.
13. Children's privacy
Our website and subscription services are intended for adults aged 18 or over.
We do not knowingly collect personal information directly from children for the purpose of establishing customer accounts or subscriptions.
If we become aware that personal information has been collected from a child without an appropriate lawful basis, we will take reasonable steps to address the matter.
14. Third-party websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of independent third parties.
We recommend reviewing their privacy policies before providing personal information.
15. Changes to this policy
We may update this Privacy Policy to reflect changes in our services, technologies, legal obligations or data processing practices.
The latest version will be published on our website.
Where a change materially affects how we use personal information, we will provide additional notice where required.
16. Contact us
For privacy enquiries or requests relating to your personal information, contact:
Lawn Monster – Privacy Enquiries
Agri-Gem Limited
Email: customerservices@lawnmonster.co.uk
Website: www.lawnmonster.co.uk
Registered office:
1–3 Jarman Way, Orchard Road
Royston, Hertfordshire, SG8 5HW
United Kingdom
17. Complaints to the Information Commissioner's Office
If you are unhappy with how we handle your personal information, please contact us so we can investigate.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Website: https://ico.org.uk
Telephone: 0303 123 1113
End of Privacy Policy